Aloe Vera Energy

Whenever an individual new visits your website, your number one objective is to get them on your e-mail list. That way you've got a strategy of keeping them up-to-date on your most recent offerings, so when they are prepared to hire you or purchase your product, you're right there in their inbox.

And having a way to allow them to join your list that is both simple and effective will drastically improve both your list numbers and your sales.

Here are the three biggest errors I see on a regular basis on small business sites:

1. Not having a way to capture your guests. Many people don't bite on the very first pass, and once they click away, it is unlikely that they'll be back. Do not lose them by not having a means for them to sign up for your list.

2. The opt-in box is hidden. If your visitor cannot locate the form to sign up, then how can they?

TIP: Testing shows that the upper right-hand corner of the webpage is still the best spot for your opt-in box.

3. The sign-up page says something un-enticing, along the lines of "click here for mailing list".

So, here are 5 confirmed ways that you simply can get traffic to a website and immediately boost your opt-in rates:

1. Give your customer only one choice.

Some of you may have heard of a 1-banana or a single action website, that is exactly that. You happen to be giving your visitor only one alternative - sign up for the list by way of your absolutely free eZine, specific report, checklist, eBook, and so on. They get their freebie in exchange for giving you their email address.

2. Write enticing copy.

Don't forget that people have a tendency to skim what they read on the internet, so be sure you have an attention-getting headline as well as some additional brief copy describing the advantages your visitor will receive by subscribing to your list.

As always, make sure it answers the most prominent question within your visitor's mind, "what's in it for me?"

3. Have only two form fields: First Name and Primary E-mail

When you capture someone's name in addition to their e-mail address, you'll be able to quickly personalize any future communication with them, which is proven to improve response rates.

4. Have a clear submit button.

Like having a 1-banana internet site, you want to make it quite clear what it is that you want your guest to do. Have your submit link say something like, "subscribe" or "sign me up today" or "send me the eCourse" (that is what mine says).

5. Share your online privacy policy.

Share your privacy policy on exactly the same page, and keep it simple. Something like, "We will never ever share your email address, period." will work wonders for alleviating your guests' fears of getting plenty of spam.

Adhere to these 5 "how to get traffic to website" strategies and you'll drastically increase the amount of website visitors who sign up for your list! And if you are still unsatisfied with the amount of targeted traffic you receive, buying traffic is your next best bet!

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